Additionally, the rise and maturation of blockchain technology and cryptocurrency gives a newer social platform like Superlocal a unique way to fulfill its mission coupled with a fair shot at hitting escape velocity. By building an ecosystem with real incentives to participate, users have strong reasons to share Superlocal (fueling organic growth), and to continue using Superlocal (driving retention). The more people join and participate, the more valuable NFTs and tokens become. Users can receive real, meaningful upside for improving and growing the Superlocal ecosystem.