Advertising: Small businesses will be able to advertise on the Superlocal Map. They will need to provide a discount to appear on the map to give Superlocal users encouragement to support a local business rather than a chain. It costs nothing for a local business to appear on the Map, but their offer must go through an approval process. When Superlocal users redeem the discount for X LOCAL tokens, the small business will receive the LOCAL tokens. This flips the struggling business model of Yelp upside down. Instead of a business paying to appear on a platform, Superlocal pays the business to appear. However, we will allow businesses to redeem LOCAL tokens to even further boost the visibility of their offer on the Superlocal Map. Allowing businesses to redeem LOCAL to boost themselves helps take LOCAL tokens out of circulation and is another way we establish strong tokenomics.