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Assumptions

Because Superlocal utilizes NFTs and tokens, users can still gain value from Superlocal with or without having friends and followers on the app. The cold start problem is less of an issue, making it easier for Superlocal to build a solid foundation.
Businesses find the Superlocal user base enticing enough to want to provide incentives to bring them in as customers.
Businesses want and need additional eyeballs on their brands to drive foot traffic to them.